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In spring 2010 Mr Alessandro Rosso and architect Simone Micheli present a new way of thinking to hospitality: extremely suggestive and functional spaces for the new dimension of the city, for a new concept of “Home away from Home”.
This urban renovation project was born in Milan but is intended for the major metropolis all over the world.
A new contemporary hospitality concept is brought forth by the desire to re-qualify decayed urban spaces; the hotel stereotypes are totally abandoned: reception, lobby, stairs, lifts and corridors disappear. Every PHS (Permanent Hospitality Space) has an independent access directly from the window overlooking the street, and it is electronically controlled by an alphanumeric keyboard. In order to enter the space, guests can digit their reservation code they got while booking on the web site. The city itself permeates the space: space becomes the city and city becomes the space.
Alessandro Rosso, originator of this new urban requalification project called “Town@House Street”, declares: “Thanks to this new project the “jet lag” concept is overcome. When you travel on your own and you spend the night in the room 1032 at the 16th floor of a hotel, you feel isolated whereas in the Town House Street you feel plunged in the city, its rhythm and its dynamics. While watching the streets’ lights, at Town House Street you get in touch with the landscape and its inhabitants in the same way you would make friends in an open air coffee. The city becomes your fellow traveller. You feel alive while you are looking at the city. TownHouse Street is home with all the plus of a hotel, it is a house with the services of a hotel that you can have as at your own place”.
Simone Micheli, creator of the project of Town House Street’s interior design, adds: “When Alessandro talked to me about this new concept and the intelligent entrepreneurial project he had in mind, everything was immediately clear to me. My interior design project needed to convey uniqueness, a strong identity, an incredible interconnection with the urban system, while skipping the known stereotypes. Therefore, I created extremely evocative, functional, enthralling places, able to become sheer manifestos of a new way to think about the world of hospitality, of a new way to conceive the relationship between the accommodation dimension and the city. In this project, the external areas of the urban connective element, regarded as Hotel aisles, get into the heart of the buildings interned spaces and they transfigure their meaning. The pursued fusion, both of sign and of content, between the inside and the outside, is heightened by the photographic contribution of Mr Maurizio Marcato, and gives rise to an explosive iconic blend”.
town@house street - the new urban living in every city of the world
This urban renovation project was born in Milan but is intended for the major metropolis all over the world.
A new contemporary hospitality concept is brought forth by the desire to re-qualify decayed urban spaces; the hotel stereotypes are totally abandoned: reception, lobby, stairs, lifts and corridors disappear. Every PHS (Permanent Hospitality Space) has an independent access directly from the window overlooking the street, and it is electronically controlled by an alphanumeric keyboard. In order to enter the space, guests can digit their reservation code they got while booking on the web site. The city itself permeates the space: space becomes the city and city becomes the space.
Alessandro Rosso, originator of this new urban requalification project called “Town@House Street”, declares: “Thanks to this new project the “jet lag” concept is overcome. When you travel on your own and you spend the night in the room 1032 at the 16th floor of a hotel, you feel isolated whereas in the Town House Street you feel plunged in the city, its rhythm and its dynamics. While watching the streets’ lights, at Town House Street you get in touch with the landscape and its inhabitants in the same way you would make friends in an open air coffee. The city becomes your fellow traveller. You feel alive while you are looking at the city. TownHouse Street is home with all the plus of a hotel, it is a house with the services of a hotel that you can have as at your own place”.
Simone Micheli, creator of the project of Town House Street’s interior design, adds: “When Alessandro talked to me about this new concept and the intelligent entrepreneurial project he had in mind, everything was immediately clear to me. My interior design project needed to convey uniqueness, a strong identity, an incredible interconnection with the urban system, while skipping the known stereotypes. Therefore, I created extremely evocative, functional, enthralling places, able to become sheer manifestos of a new way to think about the world of hospitality, of a new way to conceive the relationship between the accommodation dimension and the city. In this project, the external areas of the urban connective element, regarded as Hotel aisles, get into the heart of the buildings interned spaces and they transfigure their meaning. The pursued fusion, both of sign and of content, between the inside and the outside, is heightened by the photographic contribution of Mr Maurizio Marcato, and gives rise to an explosive iconic blend”.
town@house street - the new urban living in every city of the world
